FineArtEstates.com

What is FineArtEstates.com?

Artist Estate, Inc. DBA FineArtEstates.com (FAE) is an innovative, web-based marketplace specializing in fine art from artists’ estates and private and public collections. Facilitated by a national network of professional art dealers, FAE delivers advanced tools and apps, plus a unique, published-timed-discounting schedule that allows all users equal access to the same price information.

FAE takes the pressure out of buying art by providing an unprecedented level of transparency for both the Buyer and the Seller. The website’s modern design and thoughtful interface makes it simple and easy for the active professional, as well as the occasional art collector, to acquire a quality work of art at the absolute fairest price.
Who is FAE Designed for?

FAE is designed for professional art buyers to facilitate working with clients, offering tools and resources to find, track, and acquire works of art for multiple projects. It is also an excellent resource for both the avid and the occasional art collector, bringing a wide range of secondary and estate artworks to market. FAE can handle the sale of a single artwork or an entire private or corporate art collection. It is engineered to utilize the efficiency of the web and the expertise of highly experienced art dealers to make fine art accessible to everyone.
How is FAE different?

FAE advances a new concept for selling fine art online by utilizing the Serrace® Sales System, a published-timed-discounting schedule that automatically reduces the price of each artwork until it is sold or is about to fall below its “reserve” (lowest acceptable price). Up to seven Serrace-generated discount levels, listed below each starting price, establish the exact date, time, and amount of future price drops. Serrace grants every Buyer equal access to pricing information, providing unparalleled transparency throughout the entire sales process.
Special FAE Features:
Projects:

FAE created “Project” to establish relationships between various elements of the website. Each Project carries a user-defined name or title that creates associations between selected works of art in ArtTracker; selected “Rooms” in My Rooms; selected “Views” in My Views; and selected “Saved Searches” in “Guided Search.” FAE provides a Project Dashboard for users to monitor and edit their Projects.
Views:

(A Room Image + an artwork image = a View)

FAE defines a View as the merging of a jpeg image of a room, which incorporates an FAE “Rooms Target,” with an artwork from ArtTracker, the FAE favorites list.

FAE has taken the guesswork out of buying artworks online by incorporating two special apps to provide a virtual image of the artwork installed on a wall of the user’s home or office, in proper scale and perspective.

The FAE Desktop App allows a JPEG of a room that incorporates a leveled FAE Rooms Target (taken with any leveled digital camera) to be uploaded to My Rooms. From there it can be named, assigned to multiple Projects, and used to create Views on FAE’s My Views page. Once the room and artwork images are combined in My Views, they can be edited, allowing users to:
adjust the artwork’s perspective
adjust brightness levels
frame the artwork; selecting its color from a pop-up palette
create a new Project and assign it to the View or assign it to an existing Project
name or rename the View

By pulling images of rooms that incorporate a Rooms Target directly from an iPhone’s or iPad’s camera roll, FAE’s IOS Mobile App not only streamlines the upload process, it allows users to name and assign the image to a Project before it is uploaded to My Rooms.

By taping an FAE “Live View Target” to a wall and selecting the app’s “Live View” option on an iPhone or iPad, users can see an artwork from ArtTracker floating over the target in proper scale and perspective in real time. The created View can be captured, named, instantly shared, and uploaded directly to My Views.